Yew Yew was born in 2017 when founder Jenny Wichman was sitting in her living room, looking down at her smoke kit. It consisted of a ziplock baggie, bobby pins, and a scary-looking pipe from a head shop. Every time someone came over, she would rush to hide her stash, which didn't align with who she was: She was proud to smoke and knew it made her life richer and more vibrant.

So, she set out to design smokeware that looked so nice, you would never want to hide it. You could proudly leave it out on display and hopefully spark conversations with friends about how cannabis can enrich your life.