HØJ exists to change the way we experience the herb by creating magical products that will transform the user experience at every stage: as the herb is grown, prepared and experienced.

As our story unfolds, many things will undoubtedly change. However, one thing we promise will never change, are our values. They guide everything we do, and we hope you feel them each time you use our products.

We obsess over every detail, forging our products through an unrelenting dedication to quality. We design products inspired by nature to harness the creativity of evolution. We are disciplined, distilling everything down into its purest form. We aim to make the best products in the best way, respecting the planet and the people on it.